Betty Cares Foundation
Betty Cares Foundation is a not-for-profit which donates clothing packs to women in crisis, across Australia and New Zealand.
Partnering with hospitals and refuge centres, Betty Cares Foundation distributes clothing packs to vulnerable women in need. Clothing packs come in sizes 6-22 and include basic essentials that help to bring dignity and comfort to women in crisis.
Betty Cares Foundation is funded through a donation of sales from the Betty Basics clothing range.
$4.7m+ Value Donated
36,000+ Packs Donated
Every item purchased from the Betty Basics range, directly funds the Betty Cares Foundation and the clothing packs donated to women in crisis across Australia and New Zealand.
In 2016, Sass Clothing began working with the Royal Women's Hospital in Melbourne, donating essential clothing items in order to assist vulnerable women in their care. Following the overwhelming success of this partnership, in 2018 Sass Clothing created the Betty Cares Foundation. The simple gift of giving clothing items, evolved into the Betty Cares clothing packs we donate today.
Betty Cares clothing packs are designed to make a difference to those in crisis, providing comfort in unfamiliar or potentially overwhelming situations. The women receiving the clothing packs are often victims of sexual assault, domestic violence, pregnancy complications, drug addiction, alcoholism or homelessness.
Betty Cares clothing packs include essentials from our Betty Basics range - a top, cardigan and pair of pants - as well as 3 pairs of underwear, all enclosed in a tote bag.
“I was very much part of the front line of seeing the victims of DV and sexual assaults receive your very generous items. In most likely their worst moments of their life, giving them something like this genuinely lifted their souls.
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“The sense of well-being and dignity that comfortable, well-made clothing can make for women is immeasurable
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“I can let you know that each woman who arrives at our shelter is given a Betty Cares pack, and they are very grateful. What I love is the softness of the fabric. It feels like warmth mixed in with kindness.
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“Betty Cares clothing packs serve as a lifeline, providing more than just clothes—they deliver hope, dignity, and a reminder that someone cares, which can be transformative for women in crisis situations like this.
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In order to support even more women in need, Betty Cares Foundation is working to expand our healthcare partner network throughout Australia and New Zealand.
Betty Cares clothing packs are for women in crisis, without support or access to their own clothing.
If you are a representative of a hospital or refuge centre and want to access free Betty Cares clothing packs for your most vulnerable patients, you can apply by contacting us on:
Phone: 0448 943 099
Shop Essentials
Every Betty Basics purchase helps support the Betty Cares Foundation to bring dignity and comfort to women in crisis across Australia and New Zealand.