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About the Foundation

Bringing dignity and comfort to women in crisis

Betty Cares Foundation donates clothing packs to hospitals, refuge centres and organisations caring for women in crisis, across Australia and New Zealand. The women receiving the clothing packs are often victims of sexual assault, domestic violence, pregnancy complications, drug addiction, alcoholism or homelessness. 

Betty Cares Foundation believe all women deserve dignity and comfort, whatever their circumstance.



A percentage of every item purchased from the Betty Basics Essentials range, directly funds the Betty Cares Foundation and the clothing packs donated to women in crisis. Betty Cares clothing packs come in sizes 6-22 and include essentials from our Betty Basics range - a top, cardigan and pair of pants - as well as 3 pairs of underwear, all enclosed in a tote bag.

Betty Cares Foundation was established in 2018, following the success of Sass Clothing's partnership donating clothing items to the Royal Women's Hospital in Melbourne. The simple gift of giving clothing items, evolved into the Betty Cares Foundation and the clothing packs we donate today.

Sass Clothing are passionate about giving back to the community and believe the first step to a more positive future can be the smallest of gestures.

"The sense of well-being and dignity that comfortable, well-made clothing can make for women is immeasurable"

Penelope Vye

Chief Social Worker
Royal Women's Hospital Melbourne