Privacy Policy
his Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.bettybasics.com.au (the “Site”).
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the individual pages or products you view, what websites or search terms referred you, and how you interact with the Site. We refer to this as "Device Information".
We collect Device Information using technologies such as:
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Cookies
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Log files
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Web beacons, tags, and pixels
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your:
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Name
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Billing address
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Shipping address
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Payment information (processed securely; we do not store full credit card details)
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Email address
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Phone number
This is referred to as "Order Information".
When we talk about "Personal Information" in this policy, we are talking both about Device Information and Order Information.
2. How Do We Use Your Personal Information?
We use the Order Information we collect to:
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Fulfil orders and process payments
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Communicate with you
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Provide order confirmations, shipping updates, and customer service
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Screen orders for potential risk or fraud
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Send you information or advertising relating to our products or promotions, in line with your communication preferences
We use the Device Information to:
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Improve and optimise our Site (e.g., by generating analytics about how our customers browse and interact)
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Assess the success of our marketing and advertising campaigns
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Deliver targeted advertisements or marketing communications via third-party platforms
3. Sharing Your Personal Information
We share your Personal Information with trusted third parties to help us use your information as described above. This includes:
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Shopify – our online store platform
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Cin7 – our ERP/inventory management system
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Klaviyo – for email and SMS marketing
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Payment gateways – such as Afterpay, ZipPay, PayPal, and Shopify Pay
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Analytics and marketing platforms – including Google Analytics, Google Ads, Google Merchant Centre, Meta (Facebook/Instagram), TikTok, Pinterest, and Later.com
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Shipping providers – such as Australia Post
These providers only collect, use and disclose your information to the extent necessary to perform the services they provide.
We do not sell or rent your personal information.
4. Behavioural Advertising
As noted above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
You can opt out of targeted advertising by visiting:
You can also opt out of some of these services by visiting the Digital Advertising Alliance.
5. Your Rights
If you are an Australian or New Zealand resident, you have the right to access personal information we hold about you and to request that it be corrected, updated, or deleted. If you would like to exercise this right, please contact us via the details below.
You may also opt out of receiving marketing emails and SMS at any time by clicking “unsubscribe” in our emails or replying “STOP” to SMS.
6. Data Retention
We retain your Order Information for our records unless and until you ask us to delete it.
We take all reasonable steps to protect your personal data and ensure its security in trusted systems such as Shopify, Klaviyo, and Cin7.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or operational reasons. The latest version will always be posted on our website.
8. Contact Us
For more information about our privacy practices, or if you have any questions, please contact us:
Email: hello@bettybasics.com.au
Website: www.bettybasics.com.au